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Email Marketing
5 Reasons why email lists are important in businesses
Every business needs to build a relationship with their customers. The best way to do that is via an email list. In this article I share with you 5 reasons every business should have an email list.
1. Open communication line with your customers:
Having a direct communication line with your audience is key to building a long lasting relationship. Regardless if you have an online business or a brick and mortar, email marketing is a powerful tool for direct client contact. Contrary to Social Media, where you are at the mercy of algorithms that can limit your reach, your email can be sent when you want directly into your subscriber's email box. With a direct form of communication, you can reach the customer, without waiting for them to come to you.
2. Higher conversion rates:
Of all forms of digital marketing, email marketing has shown to have a higher conversion rate. Your subscribers found an interest in your product, thus the reason they subscribed. They are more likely to take action from your email. Your email serves as a reminder of that interest.
3. Cost-effective:
Sending an email to your subscriber has minimal cost, if any. You don't need to spend money on printing materials, postage, or kill trees. All you need is a good email service provider and your time to draft a well-crafted message that will influence the customer to take action.
4. Grow brand loyalty:
Communicating regularly with your customers, builds brand loyalty. They will see you as a respectable establishment and a trusted source. This can lead to repeat consistent sales.
5. Trackable results:
Email marketing allows you to track results and review what is, and is not working. The last thing you want to do is continue sending ineffective communications. With email marketing you can review the stats, check which emails are being read, and which ones lack interest. This allows you to do the proper adjustments to maintain a good opened and clicked rate.
Every business should take advantage of the benefits of having an effective email campaign. An email serves as a reminder to the customer of the benefits of your products. With emails you can promote your product, let client's know of special sales and events, and increase client loyalty. It can give you an edge over your competitors, and re-awaken client interest in your brand.
These are the our top 5 worth mentioning, there are too many more to name. Do you run an email compaign to connect with your customers? How often do you review your email campaign and make adjustments?
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